Agenda-setting intelligence, analysis and advice for the global fashion community.

How Much Would You Pay to Live Forever?

“Longevity” has become beauty’s latest buzzword for everything from topical moisturisers and supplements to herbal infusions and MRIs.

Brennan Kilbane

18 September 2023

BoF PROFESSIONAL

Until recently, few people had heard of Bryan Johnson, a tech entrepreneur from Provo, Utah, though the odds are high he had helped them spend their money without them knowing it. Johnson made a fortune after his e-payment company Braintree bought Venmo in 2012 for about $26 million and then sold it a year later to eBay for about $800 million, fulfilling a goal he set for himself at age 21 and making him rich enough for several lifetimes.

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Why a Gen-Z Beauty Brand Is Selling Anti-Aging Products

Skin and hair care line SpoiledChild, which shares a parent company with Il Makiage, has the look of a brand targeting teens but a price point and products that seem intended for an older audience. Is it possible to straddle both worlds?

Beauty Brands Learn to Love Menopause – Just Don’t Call It Anti-Aging

Beauty brands are releasing products aimed at women in their 50s experiencing symptoms of menopause, a demographic that hadn't received much attention from the industry in the past.

Former Monk Sues L'Oréal Over Anti-Aging Formula

Dennis Wyrzykowski is joined in the lawsuit by the University of Massachusetts Medical School, which developed the technology — a wrinkle cream called Easeamine — in 2009.

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Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.

Ulta Beauty Joins TikTok Shop

Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.

For Beauty Brands, What’s a Department Store Worth?

In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.

For Niche Fragrance Makers, Time Is On Their Side

For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.

The Season That Was: Signals From Fashion’s Front Lines

From the impact of the war in the Middle East to the future of Saks to the Kering conundrum, Imran Amed shares his intel and insight from the trenches of the latest ‘fashion month.’

Lanvin Deputy CEO Siddhartha Shukla Exits Brand

Owner Lanvin Group said it is ‘fully committed’ to the French label’s development under creative director Peter Copping, with CEO Andy Lew in charge of management.

The Designers and Brands That Defined the Season | The BoF Podcast

In a post-fashion month debrief, BoF founder Imran Amed and editor-at-large Tim Blanks assess how the biggest houses are bedding in under new creative leadership at Chanel, Gucci, Dior and more.

Is Quince Really Worth $10 Billion?

From $50 cashmere to Dom Pérignon champagne, the everything store for the aspirationally bougie is outrunning the ghosts of DTC past.

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