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Agenda-setting intelligence, analysis and advice for the global fashion community.

How MAC Cosmetics Plans to Get Back on Top

MAC Cosmetics may have once been a trailblazer, but it's now the establishment. The company's new leadership team, Drew Elliott and Philippe Pinatel, talk exclusively to BoF about their strategy to win back the US market.
The entrance to a Mac Cosmetics store in Shanghai | Source: Courtesy
By
  • Rachel Strugatz

NEW YORK, United States —

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