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How Kamala Harris’ Signature Tresses Became a Gen-Z Hit

Once a symbol of assimilation in post-slavery America, the silk press has taken on a new life among young Black women, thanks to an old clip of Kamala Harris discussing her hair routine that went viral on TikTok.
Kamala Harris stands at a podium
Harris’ candidacy and her cultural cache among Gen-Z is bringing renewed interest to the silk press. (Getty Images)
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BoF PROFESSIONAL

When vice president Kamala Harris sat down for an interview with actress Keke Palmer last year, it was intended to shed light on the issue of Black maternal health. Then a 30-second clip of a hair-related digression took on a life of its own, resurfacing in recent weeks following news that Harris would be running for president.

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Further Reading

Why Kamala Harris Isn’t Making Bold Fashion Choices – Yet

With her wardrobe of pants suits in conservative colours, the vice president has studiously avoided drawing attention to her style choices. Experts say that reflects the reality that, as a Black and Indian woman in the upper echelon of politics, self-expression carries risks.

Modernising the Black Hair Care Market

A new wave of start-ups shaking up the textured hair care space are catching the attention of major retailers and investors, grabbing more shelf space and venture capital.

How New Laws on Textured Hair Education Will Shake Up Beauty

The hair services industry has a long history of discrediting Black hairstyles such as braids, locs and twists unworthy of study. Now, a new set of state laws will finally require cosmetology and barber schools to teach students how to style curly hair types.

About the author
Yola Mzizi
Yola Mzizi

Yola Mzizi is the Editorial Associate at The Business of Fashion (BoF). She is based in New York and provides operational support to the New York team and writes features for BoF and The Business of Beauty.

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