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How India’s Nykaa Aims to Beat Sephora

The Indian beauty unicorn is preparing for an IPO that could see it reach a valuation of $3 billion thanks to persuasive digital marketing and a hyper-local merchandise mix.
Left to Right - Falguni Nayar, Nykaa founder and CEO, with actress Katrina Kaif and Reena Chhabra, Nykaa Brands CEO.
Left to Right - Falguni Nayar, Nykaa founder and CEO, with actress Katrina Kaif and Reena Chhabra, Nykaa Brands CEO. (Nykaa)

The battle for the $14 billion Indian beauty market is heating up, and there are at least two contenders vying for the retail crown.

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