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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Far Can Body Care Go?

Brands like Buttface and Megababe claim to innovate the skincare category by bringing “facial-grade” ingredients below the belt.
A pair of hands lay down a sheet mask on the bare butt of a person lying on her stomach.
The founder of Buttface was inspired to apply "facial-grade" skincare products, like a hydrogel sheet mask, to rear territory. (Buttface)

Roger Ein’s idea occurred to him in the shower, as they often do.

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Further Reading

How Do You Make Body Lotion Cool?

The brands driving the body care boom are using technology, innovation, fragrance and collaborations to make their personal care products covetable.

About the author
Brennan Kilbane
Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.

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