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How Candles Explain What’s Happening in the Beauty Industry

As the candle category has boomed, the product now matters just as much as the branding around it — a sentiment reflected across beauty.
This week, private equity firm New Castle Partners bought a majority stake in home fragrance brand Nest.
This week, private equity firm New Castle Partners bought a majority stake in home fragrance brand Nest. (Courtesy)

Earlier this week, Nest, an early player in the now-ubiquitous prestige candle category, announced it had a new owner.

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