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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Many Faces of Clean Beauty

In an increasingly crowded space, makeup brands that prioritise natural ingredients are finding new ways to get their message across.
A lipstick perched against to rocks
Beauty brands are moving beyond the clean label. (Kjaer Weis)

Kjaer Weis, a makeup brand made in Italy from organic olive oil, lavender and beeswax, is often described as one of the OGs of clean beauty. But that doesn’t sit well with its founder.

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Further Reading

Tracking the Rise of ‘Clean’ Beauty

Non-toxic beauty is more than a trend: It’s a health issue, a political issue — and a business opportunity. As the market shifts and consumers demand more from their products, will the establishment finally catch on? Sarah Brown reports.

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