Agenda-setting intelligence, analysis and advice for the global fashion community.

How Big Box Retailers Won Over Premium Beauty Brands

Mass retailers like Target and Walmart have invested heavily in their beauty offerings, attracting a fresh crop of indie brands – as well as increasing their overall basket size. For brands wanting a slice of the action, scaling up is necessary.

Target has upped its beauty game. (Stephen Allen)

Daniela Morosini

05 November 2024

BoF PROFESSIONAL

Despite offering premium products packed with trending ingredients like Vitamin C and niacinamide, when the time came for premium skincare brand Naturium to choose its first wholesale partner, Sephora and Ulta Beauty weren’t at the top of its list.

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Inside the Indian Beauty Retail Wars

The battle for exclusive international beauty launches is intensifying as Nykaa, Tira and more set their eyes on expansion.

The Scent Firms Hacking the Retail Experience

As in-person retail continues to recover, store owners and marketers are working hard to press the main advantage analogue shopping has over digital: its appeal to all the senses.

Sephora: ‘Mothership of Modern-Day Beauty Industry’ Revels in a Retail Makeover

After departing the UK in 2005, the beauty retailer returned to London’s Westfield White City mall in 2023. More stores are to come, said Sarah Boyd, Sephora UK managing director.

About the author

Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.

Ulta Beauty Joins TikTok Shop

Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.

For Beauty Brands, What’s a Department Store Worth?

In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.

For Niche Fragrance Makers, Time Is On Their Side

For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.

The Season That Was: Signals From Fashion’s Front Lines

From the impact of the war in the Middle East to the future of Saks to the Kering conundrum, Imran Amed shares his intel and insight from the trenches of the latest ‘fashion month.’

Lanvin Deputy CEO Siddhartha Shukla Exits Brand

Owner Lanvin Group said it is ‘fully committed’ to the French label’s development under creative director Peter Copping, with CEO Andy Lew in charge of management.

The Designers and Brands That Defined the Season | The BoF Podcast

In a post-fashion month debrief, BoF founder Imran Amed and editor-at-large Tim Blanks assess how the biggest houses are bedding in under new creative leadership at Chanel, Gucci, Dior and more.

Is Quince Really Worth $10 Billion?

From $50 cashmere to Dom Pérignon champagne, the everything store for the aspirationally bougie is outrunning the ghosts of DTC past.

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