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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Beauty’s Cultiest Cult Brand Plans to Grow Without Selling Out

Biologique Recherche’s growth trajectory has been remarkable and demand for the brand and the uber-popular P50 has never been higher. But it won’t leave the niche professional spa channel for wider distribution, despite landing new investors.
P50 has become a holy grail for users, with tight distribution and an almost obsessive control over buying channels | Collage by BoF
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  • Cheryl Wischhover

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