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Beauty

How Beauty Brands Can Take Advantage of TikTok Trends

The app, known for tutorials, hacks, dupes and drama, has become a major beauty destination. Thinking big picture and focusing on education can help brands keep up with a rapid trend cycle.
Building brand based off tiktok trend
TikTok trends. (BoF Collage, TikTok: @gillianxgrace, @meredithduxbury, @_sophmartine, @aysha_harun, @hyram, @kendrathemom_)
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BoF PROFESSIONAL

When Futurewise — a new beauty brand from the founders of Starface and Plus — launches Wednesday, its TikTok-addicted customers will already be familiar with “slugging,” the skin care technique that inspired the brand’s initial slate of products.

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Further Reading

What #BamaRush Says About Fashion’s Future on TikTok

The viral sensation that began with sorority rush videos at the University of Alabama and name-checked labels from LoveShackFancy to Kendra Scott offers a glimpse into fashion’s informal, subcultural future on the app.

About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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