Agenda-setting intelligence, analysis and advice for the global fashion community.

How Struggling Beauty Brands Can Course-Correct

A spate of shutterings, bankruptcies and layoffs are rocking the beauty industry. Going back to basics by not overcommitting to executive hires and over-the-top marketing campaigns may be the route out, experts say.

An image of foundation smears. — Russ Mould, investment director at stockbroking company AJ Bell, said beauty was reckoning with no longer being the investment world’s darling. (Shutterstock)

Daniela Morosini

16 January 2024

BoF PROFESSIONAL

Just before the holidays, skincare line Matter of Fact quietly laid off five employees, representing some 40 percent of its workforce. It was the second round of layoffs for the company in 2023. The company was founded in 2018, and launched its first products in 2021. Two C-suite positions were turned into consultant roles, and Matter of Fact expressed a desire to rehire terminated employees once revenue improved, a person with knowledge of the matter told

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The Biggest Beauty Trends to Watch in 2024

TikTok trends and buzzy influencer recommendations continue to be the ultimate sources of beauty lovers’ purchase of makeup, skincare and hair care.

How Beauty Brands Are Gearing Up for 2024

Beauty brands are readying for another tumultuous year. Demand is strong, but growth remains challenging with rising customer acquisition costs and a bearish funding climate.

Are Sky-High Valuations Back in Fashion?

The fundraising landscape is still generally conservative, but companies like Alo Yoga are reportedly seeking multi-billion dollar valuations.

About the author

Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

In This Article

Topics

Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.

Ulta Beauty Joins TikTok Shop

Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.

For Beauty Brands, What’s a Department Store Worth?

In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.

For Niche Fragrance Makers, Time Is On Their Side

For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.

Trump Signs Order to Combat Fraudulent ‘Made in America’ Labels, White House Says

The executive order directs ⁠the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.

Oil Market Set for Tumultuous Week as Kharg Attack Raises Stakes

Global oil markets face turmoil after a US attack on Iran's main export hub heightened risks to supply across the Middle East.

This Week: The Oscars Bring Red Carpet Season to a Close; Lululemon Adrift

The 98th Academy Awards, and Vanity Fair’s revamped after-party, bring luxury brands’ red-carpet strategies to a crescendo. Plus, Lululemon reports quarterly results with the CEO job still vacant.

The Season That Was: Signals From Fashion’s Front Lines

From the impact of the war in the Middle East to the future of Saks to the Kering conundrum, Imran Amed shares his intel and insight from the trenches of the latest ‘fashion month.’

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Agenda-setting intelligence, analysis and advice for the global fashion community.

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