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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Beauty Brands Are Building Their Tech Muscle

With the past year’s flurry of tech-focused mergers, acquisitions and partnerships, the beauty industry increasingly resembles Silicon Valley. But the bets on beauty tech are just beginning.
Beauty brands are beefing up their technological capabilities in everything from services to tools.
Beauty brands are beefing up their technological capabilities in everything from services to tools. (Getty Images)

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Further Reading

Why Beauty Won’t Stop Expanding

The high-growth category now includes everything from vibrators to vitamins as consumers look for more holistic solutions rather than just products.

About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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