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Exclusive: Halsey Launches a Second Beauty Brand

The new line, called AF94, launches at Walmart this month and targets Gen-Z with products priced at $10 and under.
Halsey launched her first beauty brand, About-Face, in early 2021.
Halsey launched their first beauty brand, About-Face, in early 2021. (Courtesy AF94)

The celebrity beauty brand space is more crowded than ever — but Halsey believes there’s room for one more label.

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