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Goop Launches Mass Market Beauty and Wellness Brand

Gwyneth Paltrow’s lifestyle label is introducing an accessibly priced beauty line at Target and Amazon.
Ten bottles showing the full lineup of skin-care and body-care products in Goop's newly launched brand  Good.Clean.Goop.
The skin-care and body-care products in Goop's newly launched brand Good.Clean.Goop. (Courtesy)

Gwyneth Paltrow’s wellness company is launching Good.Clean.Goop, a new brand available at Target and Amazon beginning October 22.

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About the author
Liz Flora
Liz Flora

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

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