Agenda-setting intelligence, analysis and advice for the global fashion community.
The plan was simple, if audacious: Send the comedian Chelsea Handler up in a hot air balloon over the New Mexican desert and ask her to riff on the merits of her body lotion. The goal? Make Gold Bond exciting again.
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The beauty labels that defined the 2010s, from Milk Makeup to Herbivore Botanicals, are now attempting to reignite shoppers’ desire in a new era.
Beauty sales are still growing, but shoppers are value-conscious and less loyal than ever, requiring major players to rethink their strategies.
In a hyper-competitive beauty landscape, the cost of growth is always rising, and bootstrapped brands can feel outgunned by their better-capitalised peers. Going it alone can mean bigger hurdles, but bigger rewards.
Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.
Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
