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In a bit of beauty industry news that could read like the result of a very niche Mad Lib: The actress Chloë Grace Moretz and the pop star Rina Sawayama have created a cyberpunk cosmetic line, called Godmode, catered toward female gamers.
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This week, everyone will be talking about Balenciaga’s unique approach to debuting its new collection and holiday shipping snafus. Get your BoF Professional Cheat Sheet.
The premium American cosmetics maker used tools like OpenAI’s Deep Research to scrape the internet for customer insights to inform its new advertising campaign — and says the results better empowered its human creative team.
For many brands, now is the time to start building awareness with Gen Alpha, which is poised to become a spending powerhouse, and video games may be the best place to start creating those connections.
Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.
Saks is moving towards exiting bankruptcy and tapped an additional $300 million of its Chapter 11 financing package.
War in the Middle East, the luxury industry’s fastest-growing market, threatens to delay a long-expected rebound in demand.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
