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Agenda-setting intelligence, analysis and advice for the global fashion community.

How GLP-1s Are Shaping Beauty and Fashion

The recent launch of the Wegovy pill and a pipeline full of next-generation weight loss drugs are already having major consequences on apparel, aesthetics and other attendant industries. Experts say it’s only the beginning.
Posters for the newly relaunched Weight Watchers
A newly rebranded Weight Watchers is bullish on GLP-1 drugs for weight loss, and recently launched its own GLP-1 "success programme." (WeightWatchers)

“One shot makes you hot” is the tagline for the newest TV series from producer Ryan Murphy, “The Beauty”. It centres on a mythical injection that allows people to become instantly gorgeous, features Bella Hadid and premieres on Jan. 21.

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Further Reading

The GLP-1 Arms Race, Explained

The pharmaceutical boom in weight-loss drugs has put companies like Novo Nordisk and Eli Lilly in ever-fiercer competition. Now more heavyweights, like Pfizer and Astrazeneca, are entering the ring. Who will come out on top?

About the author
Brennan Kilbane
Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.

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