Agenda-setting intelligence, analysis and advice for the global fashion community.
Colin Walsh has what might be the toughest job in beauty: chief executive at Glossier.
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The beauty labels that defined the 2010s, from Milk Makeup to Herbivore Botanicals, are now attempting to reignite shoppers’ desire in a new era.
The 11 year-old beauty brand has seen success with its fragrance franchise — which adds a new scent, Fleur, this month — but is focused on building multiple categories to broaden its appeal.
The line’s $1 billion valuation hinged on Emily Weiss repositioning the brand as a tech start-up rather than “only” a beauty label. As illustrated in an excerpt from Marisa Meltzer’s new book on the founder’s larger-than-life ambitions, inclusive of an app that never saw the light of day, it was a poor fit practically from the start.
Priya Rao is Executive Editor at The Business of Beauty at BoF. She is based in New York and oversees BoF’s beauty and wellness coverage.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.
In pursuit of new audiences, greater autonomy and ever more dramatic backdrops, a growing number of Indian designers are turning to independent shows beyond the traditional fashion week circuit.
In his first interview, chief executive Colin Walsh shares with The Business of Beauty his plan to fix the struggling Millennial beauty brand by starting with a clean slate.
The star designer will ‘re-author’ items from Zara’s archives in a series of collections from September, reinforcing the Spanish retailer’s push upmarket.
The proposal would give companies the option to share results twice a year.
