Agenda-setting intelligence, analysis and advice for the global fashion community.

Glossier Will Sell Products at Sephora Next Year

The beauty company that defined the look and the business model for countless digital brands just signed its first major wholesale deal. The direct-to-consumer golden age is officially over.

Glossier at The Current by WS Development — Glossier operates a few stores of its own, but sees a wholesale deal with Sephora as a faster path to growth. (Courtesy)

Rachel Strugatz

26 July 2022

BoF PROFESSIONAL

“OPEN A STORE IN AZ. NOW. OR WE FIGHT,” 17-year-old Ella Miller, based in Phoenix, commented below one of Glossier’s Instagram posts from last week. “I’m going to be 40 by the time they decide to open here,” read another comment from Chicago native Christine Domino, 32, punctuated with the face with rolling eyes emoji.

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