Agenda-setting intelligence, analysis and advice for the global fashion community.
I’ve built my career on making images — painstakingly painted or posed, often over weeks of planning and days of on-set sweat. Now, here comes a suite of tools that can make them in seconds based on no more than a sentence or two.
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For two decades, fashion has proved how powerful the right link-up between brands can be. Why hasn’t beauty done the same?
The glory days of backstage beauty are long behind us with front row makeup looks and social media “Get Ready With Me” videos taking its place. But true creativity and a-ha moments can still happen on the runway if we foster it.
We solved the problem of getting men into wellness. Now we have the bigger problem of what we’ve turned them into, writes meditation teacher Manoj Dias.
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.
For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Global oil markets face turmoil after a US attack on Iran's main export hub heightened risks to supply across the Middle East.
