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Gen-Z and the Terrifying Rise of Extreme Tanning

Despite warnings from medical professionals, many young people are embracing tanning trends, resorting to dangerous practices like sunbeds and unregulated nasal sprays.

Many brands are diving into swimwear as sales of fashion for outdoor activities booms during the pandemic. — (Chris Gorman)

By

The Guardian

07 August 2025

BoF PROFESSIONAL

Hannah Clark got her first spray tan for her school prom and has never looked back. “I’m not proud of it, but I have used sunbeds,” says the 29-year-old graphic designer from Plymouth. Her goal is “that glow you get when coming back from holiday. You know, when you walk around and people say: ‘Oh, you look really healthy.’ It’s that feeling I’m chasing.”

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Beauty:Skin Care

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