Agenda-setting intelligence, analysis and advice for the global fashion community.
Influencer Emma Brooks never really worried about ageing — until she turned 20.
Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
“Longevity” has become beauty’s latest buzzword for everything from topical moisturizers and supplements to herbal infusions and MRIs.
Providers are changing their business models to cater to the younger generation’s focus on prevention and Instagrammable fixes, as interest in cosmetic procedures rises.
After years of steady growth, medical spas such as Ject, Ever/Body and Alchemy 43, which claim to democratise cosmetic treatments like Botox, are seeing an explosion of interest.
Skin and hair care line SpoiledChild, which shares a parent company with Il Makiage, has the look of a brand targeting teens but a price point and products that seem intended for an older audience. Is it possible to straddle both worlds?
Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.
For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.
From the impact of the war in the Middle East to the future of Saks to the Kering conundrum, Imran Amed shares his intel and insight from the trenches of the latest ‘fashion month.’
Owner Lanvin Group said it is ‘fully committed’ to the French label’s development under creative director Peter Copping, with CEO Andy Lew in charge of management.
In a post-fashion month debrief, BoF founder Imran Amed and editor-at-large Tim Blanks assess how the biggest houses are bedding in under new creative leadership at Chanel, Gucci, Dior and more.
From $50 cashmere to Dom Pérignon champagne, the everything store for the aspirationally bougie is outrunning the ghosts of DTC past.
