Agenda-setting intelligence, analysis and advice for the global fashion community.
Welcome to Haul of Fame, your weekly roundup tracking the new products and ideas driving the beauty industry forward.
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Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.
Older consumers are embracing ever more vibrant shades of hair dye, tempted by unique formulations and maturer marketing. Gen X founders say it’s a shift, not a trend.
As brands gear up for the Feb. 14 holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will?
Rachael Griffiths is a Senior Editorial Associate at The Business of Beauty. She is based between St Helens and London, and covers beauty, wellness and industry news.
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.
For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Global oil markets face turmoil after a US attack on Iran's main export hub heightened risks to supply across the Middle East.
