Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Young Women Are Getting Facelifts

Customers in their 20s and 30s are being driven towards this invasive surgery by ‘filler fatigue’, the use of weight-loss drugs and the development of new surgical techniques.

Surgeon hand taking lancet from special table in clinic — A survey by the American Academy of Facial Plastic and Reconstructive Surgery found that 32 percent of facelifts now performed on patients aged 35-55. (Shutterstock)

The Guardian

28 October 2025

BoF PROFESSIONAL

Amanda Preisinger is anxious about her daughter’s impending 13th birthday party. Not for the usual reasons related to a house full of clamorous preteen children, but because it’s the first time that she will debut her new face to friends and extended family. “Obviously I’m going to tell everyone as they come in, ‘Just so you know, this is not how I look,’” says the 30-year-old real estate agent from south Florida.

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UK Sees Surge in Male Facelifts

Growing numbers of men and younger people are getting facelifts, a trend driven by social media, surgical innovations and weight loss drugs, according to the British Association of Aesthetic Plastic Surgeons.

The Changing Face of Fillers

Cosmetic fillers and Botox are more normalised than ever before — but consumers are also more weary of looking overdone. Skinvive, the first “injectable moisturiser” to receive FDA approval, may be able to fill in the gaps.

‘Filler Fatigue’ Is Setting In

Growing concern around their long-term effects and fears of poor placement or technique are turning some consumers off from injectable fillers. There’s a new category of treatments that might fit the bill instead: biostimulators.

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Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.

Ulta Beauty Joins TikTok Shop

Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.

For Beauty Brands, What’s a Department Store Worth?

In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.

For Niche Fragrance Makers, Time Is On Their Side

For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.

The Season That Was: Signals From Fashion’s Front Lines

From the impact of the war in the Middle East to the future of Saks to the Kering conundrum, Imran Amed shares his intel and insight from the trenches of the latest ‘fashion month.’

Lanvin Deputy CEO Siddhartha Shukla Exits Brand

Owner Lanvin Group said it is ‘fully committed’ to the French label’s development under creative director Peter Copping, with CEO Andy Lew in charge of management.

The Designers and Brands That Defined the Season | The BoF Podcast

In a post-fashion month debrief, BoF founder Imran Amed and editor-at-large Tim Blanks assess how the biggest houses are bedding in under new creative leadership at Chanel, Gucci, Dior and more.

Is Quince Really Worth $10 Billion?

From $50 cashmere to Dom Pérignon champagne, the everything store for the aspirationally bougie is outrunning the ghosts of DTC past.

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Agenda-setting intelligence, analysis and advice for the global fashion community.

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