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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Beauty’s Biggest Companies Are Struggling to Grow

This season’s earnings paints a gloomy picture of the fiscal year ahead, thanks to a downturn in the US and a cooling fragrance market, but agile firms are finding brighter spots.
A hand reaching for a lipstick
Beauty's growth has begun to cool as companies adjust to smaller retailer orders, and dampened customer demand. (Getty)

For the last month, chief executives shared that in beauty, growth is still elusive.

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Further Reading

What Next for Kenvue’s Beauty Brands?

The future of big-name brands like Neutrogena, Clean & Clear and Aveeno, which bring more than $4 billion a year in sales, is less clear under its new ownership by the tissue and feminine care giant Kimberly-Clark.

About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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