Agenda-setting intelligence, analysis and advice for the global fashion community.
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The Comme des Garçons-owned retailer’s new Paris location is taking a radical — and risky — gamble on indie labels over big brand concessions at a challenging moment for the fashion market. ‘The hunger for sure is out there — I feel it,’ said CEO Adrian Joffe.
Crafting a coherent identity across fashion and beauty — which operate on different timelines, often serve different audiences and are managed by different companies — is a difficult task, especially in the wake of a designer transition.
With a growing number of retailers looking to stock cosmetics, skin care and more on their shelves, brands have to think harder about which partner fulfils their needs.
Faran Krentcil is a contributing writer at The Business of Fashion. She is a New York based writer, editor and lecturer with a focus on fashion and beauty.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
