Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Don’t Be Late to the $10 Billion African Beauty Party

MAC, Lancôme and L’Oréal Luxe labels are among global brands putting down roots in African megacities from Lagos to Abidjan. Yet most brands miss the mark because pan-African strategies are too blunt in a region needing hyper-localisation.
Model Imade Ogbewi backstage at Gavin Rajah show in Johannesburg by Per-Anders Pettersson | Source: Getty Images
By
  • Melissa Twigg

Welcome to BoF's Beauty Newsletter, featuring members-only analysis and the week's top news from the front lines of the global beauty business. Subscribe 

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.


Ulta Beauty Joins TikTok Shop

Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON