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Agenda-setting intelligence, analysis and advice for the global fashion community.

Does High Fashion Cachet Matter in Skin Care?

Designer collaborations with beauty lines can offer shoppers status, but it’s unclear which party benefits more.
Haider Ackerman
Augustinus Bader has partnered with Haider Ackermann. (Courtesy)

This week, I got a pitch for limited-edition versions of Augustinus Bader’s The Cream and The Rich Cream, a very expensive moisturiser encased in a “collectable chrome vessel.” The metallic tubes were conceptualised by Haider Ackermann, a fashion designer who helms his own line and was tapped earlier this year to guest design a couture collection for Jean Paul Gaultier. Ackermann’s signature — scrawled in blue so as to be cohesive with the line’s recognisable branding — runs down the length of each tube.

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