Agenda-setting intelligence, analysis and advice for the global fashion community.
On a chilly morning in early January, beneath the blue sky of a new year, a small group of Londoners waited in the lobby of an office clinic to have their bodies read to them like stories.
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Holistic health is the hot topic of the year, as consumers seek products, treatments and habits that will improve their wellbeing across the board.
A new wave of wellness clubs are cropping up across the world, offering ice baths, optimisation, saunas and socialisation. How big can the trend get?
If social media has amplified the “clean” beauty movement, it has also exposed it to poisonous misinformation, writes Lindsay Dahl.
Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
