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Agenda-setting intelligence, analysis and advice for the global fashion community.

Is Homemade Shampoo a Recession Indicator?

DIY haircare recipes made with red onions and stovetop rice water are taking over TikTok’s algorithm. Do they represent a fad, or a shift in the way people want to talk about beauty in uncertain economic times?
Three stitched vertical videos are shown: The first demonstrates blonde hair treated with rice water, the second extols the benefits of onions on hair, and the third shoes how to make a DIY botanical shampoo.
TikTok content featuring DIY hair recipes have surged in recent weeks, a possible symptom of economic uncertainty among beauty consumers. (TikTok and Meta)

Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and new makeup influencers: NBA players.

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Further Reading

Perfume Is the New Status Hoodie

As fragrance “wardrobing” takes off, the former head of branding at aspirational sweatshirt brand Madhappy says “scents are the smartest investment for a new business.” So he’s making one.

Beauty Dupes Are More Expensive Than the Originals Now

Your lipstick’s evil twin is gonna cost you. After years of cheap copycats, a new slew of makeup doppelgangers boast near-identical formulas and packaging… and higher prices. Here’s why shoppers are buying them anyway.

About the author
Faran Krentcil

Faran Krentcil is a contributing writer at The Business of Fashion. She is a New York based writer, editor and lecturer with a focus on fashion and beauty.

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