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Agenda-setting intelligence, analysis and advice for the global fashion community.

Indie Sneeze: Why Niche Fashion Wants In on Fragrance

Launching a perfume used to mean that a brand had arrived. Nowadays, independent labels like Chopova Lowena and Vaquera are releasing niche premium scents to attract entry-level shoppers.
Chopova Lowena's Great Root, Green Ruth Eau de Parfum
Chopova Lowena are among a group of designers launching niche perfumes as indie brands. (Chopova Lowena)

Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and cereal milk soft serve ice cream. Heaven.

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Further Reading

Bringing Back the Bombshell

The beauty looks from the 2025 Victoria’s Secret show, by Pat McGrath and Jawara Wauchope, championed lip gloss and big hair in what felt like a return to the mass brand’s high-glamour heyday.

Alo Yoga Is Coming for Your Spa Day

After a $3,600 bag launch, the brand is testing out its own curated spa experience at the Hôtel Plaza Athénée during Paris Fashion Week.

About the author
Faran Krentcil

Faran Krentcil is a contributing writer at The Business of Fashion. She is a New York based writer, editor and lecturer with a focus on fashion and beauty.

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