Agenda-setting intelligence, analysis and advice for the global fashion community.

Charlotte Tilbury on Remaking a Hero Product

By introducing a new version of her Magic Cream, Tilbury joins a number of other brands, from Armani and Olaplex, wading into the tricky waters of reformulation.

Charlotte Tilbury Magic Cream 2026 — Thirteen years after its launch, Charlotte Tilbury's bestselling Magic Cream has been reformulated with first-to-market peptide technology. (Charlotte Tilbury)

Rachael Griffiths

05 March 2026

BoF PROFESSIONAL

In 2013, Charlotte Tilbury launched her namesake label with Magic Cream, the not-so-secret-secret base for the makeup artist’s world-famous looks on models and Hollywood stars. 13 years later, on Thursday, Tilbury introduced a new iteration of the hero product: same look, same name, but a brand new formula.

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About the author

Rachael Griffiths

Rachael Griffiths is a Senior Editorial Associate at The Business of Beauty. She is based between St Helens and London, and covers beauty, wellness and industry news.

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