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Chanel’s Beauty Business Could Be Majority DTC ‘Within A Few Years’

CFO Philippe Blondiaux told BoF the division’s e-commerce sales grew 32 percent last year. The French luxury brand also opened 50 new stand-alone beauty boutiques as it reduces its historic dependence on wholesale partners.

Chanel's free-standing beauty story in Paris' Marais district. Courtesy.

By

Robert Williams

24 May 2022

Chanel’s beauty and fragrance business, which has historically been dominated by wholesale, could become majority direct-to-consumer within a few years as the French luxury giant invests in e-commerce and rolls out more standalone cosmetics boutiques, chief financial officer Philippe Blondiaux said.

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About the author

Robert Williams

Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

In This Article

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Beauty

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