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Agenda-setting intelligence, analysis and advice for the global fashion community.

Exclusive: Hourglass Founder Carisa Janes Launches New Beauty Brand

Eight years after selling her prestige cosmetics line to Unilever Prestige, Janes has another brand on her hands, launching with 25 foundation shades and a face oil. Can lightning strike twice?
A headshot of Carisa Janes
Janes' new venture will debut on Thursday. (Courtesy)

It took a pandemic for Carisa Janes, who founded and sold Hourglass Cosmetics to

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Further Reading

The End of the Founder-Led Era

Over the last decade, an avalanche of brands with public-facing founders emerged. While a prominent founder can propel growth, customers use other factors to assess whether a brand is suited to their needs, according The State of Fashion: Beauty Volume 2.

Beauty’s Hottest New Trend: The Founder Buyback

Original influencer Huda Kattan has regained majority ownership of her namesake beauty brand and sent a message to the greater industry: When it’s time to course-correct, you need your best driver.

About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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