Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Refillable Beauty Go Mainstream?

Chanel, Dries Van Noten and Target are debuting beauty products that are meant to be replenished, in a sign that the concept may be starting to catch on.

A refillable body wash dispenser from Plus. (Plus)

Chavie Lieber

09 March 2022

BoF PROFESSIONAL

Starting this week, shoppers browsing at Target will find a new body wash that differs from the standard lineup of bar soap and plastic bottles: A red and purple round plastic dispenser that resembles a toy and administers dried sheets that turn into soap when water is added.

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