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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Beauty Compete in F1?

The rise in female F1 viewership presents an opportunity to diversify both the sport’s fanbase and itself — but beauty companies risk steering themselves off-brand.
Anastasia Beverly Hills secured a partnership with Red Bull’s F1 Academy team.
Anastasia Beverly Hills secured a partnership with Red Bull’s F1 Academy team. (Anastasia Beverly Hills)
By
  • Alyssa Khan

What does a moisturiser have in common with a race car, other than petrolatum? The UK luxury skincare label Elemis has an answer.

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Further Reading

Is Sailing Ready for Its Fashion Moment?

As global sailing race SailGP embarks on its fifth season and prepares to be the subject of a new docuseries, fashion and beauty brands such as Tommy Hilfiger and L’Oréal are joining in as sponsors.

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