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Beauty

Can A-List Estheticians Build Viable Beauty Brands?

As more skin care experts launch their own brands, leaning on a roster of A-list clientele may not be enough to scale.
Sofia Pavitt face
The $54 Mandelic Clearing Serum, designed for acne-prone skin, is the first product from New York City-based esthetician Sofie Pavitt. (Sofia Pavitt)
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BoF PROFESSIONAL

In March, a bright yellow bottle of serum was taking over my Instagram feed. Beauty editors, influencers and even non-industry Instagram users were posting about a $54 Mandelic Clearing Serum designed for acne-prone skin, the first product from New York City-based esthetician Sofie Pavitt.

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