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Why There Are Growing Calls for Beauty Product Regulation

The growing popularity of science-backed beauty and wellness offerings has experts calling for regulation to distinguish genuinely innovative products from those selling false claims.
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From medical-grade serums to gut-boosting yoghurts filling shelves, the “science bit” has taken over. (Shutterstock)

Jennifer Aniston once said: “Here comes the science bit … concentrate” when selling shampoo in the late 1990s. But with everything from medical-grade serums to gut-boosting yoghurts filling our shelves, the “science bit” has truly taken over.

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Further Reading

Why Beauty Brands Want a Bigger Piece of the $1.5 Trillion Wellness Pie

The State of Fashion: Beauty finds that brands have a growing opportunity to tap into emerging wellness subcategories — from sleep to sexual intimacy to ingestible beauty — by upgrading existing products or expanding portfolios, provided they do so with credibility and authenticity.

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