Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Buy Now Pay Later Lender Affirm Pushes Into Elective Medical Procedures

The San Francisco-based company is hoping to tap growing consumer demand for financing for cosmetic treatments among other services.
A woman getting a filler injection
Affirm has been adding elective medical providers since the middle of last year but it had not previously discussed or publicised its push into the sector. (Shutterstock)

Fintech lender Affirm has started quietly offering “buy now, pay later” loans for elective medical procedures, in a major push beyond its core e-commerce market, the company told

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Lashes, Brows, Botox: How Much is Too Much?

No longer the domain of the elite, lash extensions, brow treatments, injectables and more have become part of mainstream consumers’ beauty maintenance routines. But online backlash is brewing against growing pressure for elaborate upkeep.

In This Article
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.


Ulta Beauty Joins TikTok Shop

Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON