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‘Buy Canadian’ Becomes a Beauty Rallying Cry as Trump’s Tariffs Loom

Canada’s export-driven beauty startup scene is responding to the threat of tariffs with a newfound product patriotism.
Screenshots of Canadian brands' and retailers' social media ads and websites promoting Canadian beauty.
Screenshots of Canadian brands' and retailers' social media ads and websites promoting Canadian beauty. (Various)

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Further Reading

Tariffs on Canada, Mexico to Start Tuesday, Trump Says

US President Donald Trump declared there is no chance of preventing the 25 percent tariffs on Mexico and Canada from taking effect on Tuesday. The news sparked concerns over the potential economic impact and sent financial markets into turmoil.

About the author
Liz Flora
Liz Flora

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

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