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Agenda-setting intelligence, analysis and advice for the global fashion community.

Predictions for 2024: Blockbuster M&A, Wellness’ Second Coming and the Celebrity Beauty Bust

As we head into the new year, a look at what The Business of Beauty has its eye on.
Set of cosmetics for contouring makeup on color background
Many beauty brands held tight in 2023, worried that economic conditions and inflation would hurt their chances at a superior valuation and an A grade strategic buyer. (Shutterstock)

As many of you are already aware, it’s a big year for

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Further Reading

Beauty’s Most Sought-After M&A Targets in 2024

Now that the market has stabilised, beauty brands of all shapes and sizes are eager to get their dues. The Business of Beauty identifies the top targets of the year including Kosas, Summer Fridays and Selena Gomez’s Rare Beauty.

About the author
Priya Rao
Priya Rao

Priya Rao is Executive Editor at The Business of Beauty at BoF. She is based in New York and oversees BoF’s beauty and wellness coverage.

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