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Breaking Down Farfetch’s Big Beauty Play

As the luxury marketplace draws up plans to dive head first into the lucrative beauty category in 2022, a potential tie-up with Violet Grey is just the tip of the iceberg. Will its ambitious strategy work?
Farfetch is set to launch beauty in 2022. Shutterstock.
Farfetch is set to launch beauty in 2022. Shutterstock.

Beauty industry chatter escalated in recent weeks after a

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