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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Everyone Is Obsessed With the ‘Bold Glamour’ Filter

The TikTok filter went viral this week, further distorting our perceptions of reality.
The Bold Glamour filter is the top trending beauty filter on TikTok right now.
The "Bold Glamour" filter has gone viral on TikTok. (TikTok @liv_inla @vicaalvarez @y3maya_ @katherinemheigel @katiemarble @nicole0rta @liyadances @chiaraking)

“Bold Glamour” doesn’t look much different from any of the TikTok filters that have, for years, manipulated our faces and erased any hints of skin texture. The end result is some amalgamation of blurred-out, poreless skin; sculpted cheeks; contoured nose; defined brows; pillowy, nude lips and a neutral metallic eyeshadow.

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