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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Real Masterminds Behind the Body Care Boom

As specific products or categories take off industry wide, it’s unclear if beauty brands or retailers are steering the ship.
A collage featuring Selena Gomez, lotion from Rare Beauty and Sol De Janeiro, Youth to the People and A.P.C
Beauty brands from Selena Gomez's Rare Beauty, to Youth to the People and A.P.C have expanded into body care recently. (BoF Team)

More than perhaps any other industry, beauty is relentless with its launches. Last December, I reported for our

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