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Bobbi Brown on a Lifetime Perfecting the Natural Look

The beauty entrepreneur reflects on the origins of her signature minimalist aesthetic, and why she’s building her latest start-up, Jones Roads Beauty, differently than her Estée Lauder-owned namesake brand.
A portrait of makeup artist Bobbi Brown
Bobbi Brown discusses the start of her makeup career and the future of her latest venture Jones Road Beauty (Jones Road Beauty)

In 1991, as a riposte to red lipstick, Bobbi Brown, a then 30-something makeup artist, launched her eponymous brand with a handful of nude lipsticks. It marked the world’s introduction to the no-makeup makeup look, the antithesis of the more-is-more aesthetic that reigned in women’s makeup bags long after the 80s had made its exit.

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Further Reading

Bobbi Brown Does It Again

The makeup artist-turned-founder wants to fly solo with her second act: clean makeup range, Jones Road. Can she?

Is There a Bobbi Brown After Bobbi Brown?

Following the departure of its founder Bobbi Brown, the brand that defined 'no makeup makeup' is undergoing its most extensive refresh since being acquired by Estée Lauder in 1995. The new face of the brand: a rotating cast of influencers and celebrity endorsers like Yara Shahidi.

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