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Beauty

Black Beauty Brands Chart Their Next Chapter of Growth

While 2020′s racial reckoning promised sweeping industry change, progress has been slow. Today, Black beauty brands are hoping to court their consumers in more creative ways.
Black beauty brands are embracing new methods of selling — and starting their own — to connect with consumers.
Black beauty brands are embracing new methods of selling — and starting their own — to connect with consumers. (Getty Images)
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BoF PROFESSIONAL

When, in 2019, Desiree Rogers and Cheryl Mayberrry-McKissack acquired Black Opal, a skin care and makeup brand that makes products specifically for people of colour, they vowed to stay true to the founder’s mission of making Black beauty more accessible.

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Yola Mzizi
Yola Mzizi

Yola Mzizi is the Editorial Associate at The Business of Fashion (BoF). She is based in New York and provides operational support to the New York team and writes features for BoF and The Business of Beauty.

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