Agenda-setting intelligence, analysis and advice for the global fashion community.

Big Beauty Bets on Standardised Eco-Scores. Will It Pay Off?

L’Oréal, Nivea and Neutrogena are rolling out new environmental labelling in a bid to stay ahead of anti-greenwashing regulations and give them an edge with consumers.

A smiling woman holds a pot of Nivea anti-wrinkle cream against a backdrop of a blue sky with puffy clouds. In the foreground, an environmental label gives the product an impact score of B. — Big beauty brands like Nivea are rolling out a new environmental scoring label on select products. (Nivea/BoF)

Sarah Kent

15 July 2025

BoF PROFESSIONAL

For more than a quarter of a century, Nivea’s Q10 anti-aging products have been a drugstore staple. The affordably priced day cream has an army of dedicated fans, who swear by its wrinkle-reducing properties and ultra-affordable price point. Now

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Brands Struggle to Get Sustainability Marketing Right

This week, Sephora announced plans to double down on ‘green’ and ‘clean’ product labels, leaning into an increasingly risky marketing tactic even as a greenwashing crackdown has prompted other brands to pull back.

Sustainability Takes a Back Seat, Even at Sustainable Fashion Brands

In a challenging market, a generation of brands that helped pioneer 'sustainable fashion' are shifting their sales pitch, letting design, not values, do the talking.

The Many Faces of Clean Beauty

In an increasingly crowded space, makeup brands that prioritise natural ingredients are finding new ways to get their message across.

About the author

Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.

Ulta Beauty Joins TikTok Shop

Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.

For Beauty Brands, What’s a Department Store Worth?

In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.

For Niche Fragrance Makers, Time Is On Their Side

For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.

Trump Signs Order to Combat Fraudulent ‘Made in America’ Labels, White House Says

The executive order directs ⁠the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.

Oil Market Set for Tumultuous Week as Kharg Attack Raises Stakes

Global oil markets face turmoil after a US attack on Iran's main export hub heightened risks to supply across the Middle East.

This Week: The Oscars Bring Red Carpet Season to a Close; Lululemon Adrift

The 98th Academy Awards, and Vanity Fair’s revamped after-party, bring luxury brands’ red-carpet strategies to a crescendo. Plus, Lululemon reports quarterly results with the CEO job still vacant.

The Season That Was: Signals From Fashion’s Front Lines

From the impact of the war in the Middle East to the future of Saks to the Kering conundrum, Imran Amed shares his intel and insight from the trenches of the latest ‘fashion month.’

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Agenda-setting intelligence, analysis and advice for the global fashion community.

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