Agenda-setting intelligence, analysis and advice for the global fashion community.

A Beauty Editor’s Vision of Luxury Pet Care: Biche

Biche, a label founded by Highsnobiety’s Alexandra Pauly, will sell a duo of fine fragrance-infused dog grooming products, and has closed a pre-seed funding round led by executives from Europerfumes.

Photography from Biche, a luxury pet care line — Luxury pet care line Biche's tagline is "beauty, for the beast." (Liam Rowley)

Brennan Kilbane

10 September 2025

BoF PROFESSIONAL

Cam Pauly has not had an easy life, even for a dog. A mix of five different breeds, with the countenance of an oversized Chihuahua, he is debilitatingly anxious, which his caretaker Alexandra Pauly attributes to the fact that he’s a double rescue. “That means he was abandoned twice,” Pauly noted, heartbreakingly.

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A Skincare Routine – for Your Dog

A $99 luxury dog perfume from Dolce & Gabbana ruffled furs, but it’s just one in a string of premium pet care products targeting beauty-savvy, wealthy shoppers.

Fashion’s Animal Welfare Taboo

While most brands have banned fur, animal welfare is rarely discussed when it comes to more mainstream and lucrative fabrics like leather.

Perfume Is the New Status Hoodie

As fragrance “wardrobing” takes off, the former head of branding at aspirational sweatshirt brand Madhappy says “scents are the smartest investment for a new business.” So he’s making one.

About the author

Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.

In This Article

Topics

Beauty:Fragrance

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