Agenda-setting intelligence, analysis and advice for the global fashion community.
There’s been plenty of talk about the fragrance boom, but hair care was beauty’s dark horse in 2025. Sales growth of prestige hair care outpaced similarly priced perfumes in the months leading up to the holidays, according to Circana. The “skinification” of hair care routines saw people trading up for their stylers and treatments — but not their shampoos, the category’s biggest moneymaker.
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