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Behind Boy Smells’ Expansion Plans

The gender-neutral candle and fragrance maker will open its first pop-up this week, with its sights set on permanent stores, as well as product expansion and international growth.

Boy Smells tk. Courtesy. — Boy Smells' Fantôme Collection. Courtesy.

By

Joan Kennedy

03 November 2021

BoF PROFESSIONAL

Boy Smells, the candle, fragrance and underwear label that’s gained attention for its non-gendered approach to scent and collaborations with the likes of Kacey Musgraves, is debuting its first physical retail experiment, a Los Angeles pop-up that opens on Nov. 4 and runs through Jan. 7, 2022.

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About the author

Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

In This Article

Topics

Beauty

Organisations

Boy Smells

Tags

fragrance

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